![]() Google announced that it’ll use generative AI in its product including docs, sheets, meet, Gmail, slides, etc. Microsoft and Google are all set to kill 1000's of small startups. The next (4th) #batch starts next Tuesday. Our in-depth call is due, I’ll validate my assumption then. ![]() Perhaps, this segment, and my general recommendation to build empathy for others helped Richa overcome Challenge #2. ![]() To that end, I added a segment about empathy for Product Managers while designing the course. Product Marketers need to have empathy for their customers - both internal and external. This has been one of my greatest successes as a #ProductMarketing mentor - to be in the loop with the product team and being aligned with the product roadmap. The course completed and we went on to the next things in our personal and professional lives.Ī few months later, just last week, I received a message from her: This happened with her overcoming challenge #1 - which can happen right after the 2nd week of the Product Marketing course - as per design. We were a few weeks in and she shared a screenshot of a chat with her leadership that said: She chose the Product Marketing course after a few reference checks and joined the 2nd batch. She was asked by her organization to utilize her L&D budget by picking up an online course. She was spending most of her time and effort doing content marketing. Richa was the only marketer at her organization. Here is a short story of Richa who overcame both of these challenges: Being in the loop with the Product team for greater alignment Defining what is Product Marketing - for themselves and othersĢ. ![]() Two of the biggest challenges #ProductMarketers face:ġ. ![]()
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